The SaaS CFO · Ben Murray
podcastplaybookHow to Secure $25 Million in Series A Funding
Source excerpt
About The SaaS CFOWelcome to The SaaS CFO Podcast! In today’s episode, host Ben Murray welcomes Lyndon Stickley, CEO of Iplicit, and Rob Steele, CFO at Iplicit, for a lively exploration of SaaS, accounting software, and the dynamics of scaling a tech company. Lyndon, a seasoned entrepreneur with multiple exits, and Rob, a finance software veteran, share their unique backgrounds and how they teamed up to breathe new life into Iplicit—a cloud-first finance solution born from a deep understanding of complex ERP challenges in the mid-market. Listeners will hear the inside story of Iplicit’s evolution, from humble beginnings and sizable personal investment to rapid growth—leveraging over $25 million in Series A funding and a people-centric, remote culture. Lyndon and Rob pull back the curtain on their fundraising process, explaining how clear vision and disciplined focus created high investor demand. They also…
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Apollo layer
What a founder can learn
Founder takeaway
Approach Series A fundraising as an exercise in strategic clarity: articulate the market problem, your differentiated solution, and the few scaling priorities that new capital will accelerate. A focused plan can create stronger investor demand than a broad list of ambitions.
Why it matters
A large raise is useful only when investors and the team understand where the money will go and why those choices can compound growth. Clear priorities also reduce the risk that fresh capital leads to scattered execution.