MKT1 Newsletter with Emily Kramer · Emily Kramer
articleplaybookHow to build your marketing strategy in Claude
19 March 2026Growth
Source excerpt
About MKT1 Newsletter with Emily KramerHow to build a /marketing-strategy skill in Claude that your team works from every day—and speed up the process with our new MKT1 MCP Server.
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Apollo layer
What a founder can learn
Founder takeaway
Turn your marketing strategy into a reusable Claude skill that gives the team a shared, everyday decision framework—not just a document that quickly goes stale.
Why it matters
Codifying strategy in the tool where work happens can speed up planning and help the team make more consistent marketing decisions without repeatedly relying on the founder.
Relevant guides
Put it to work
Ask: “What market, customer, positioning, messaging, and prioritization decisions should our Claude marketing-strategy skill consistently apply—and what inputs must the team keep current?”
Private notes