How Meta designed Muse: an AI agent people actually want to talk to | Alex Cornell (Design Director)

Founder takeaway

Design AI products around an interface that feels approachable to very different users, then make the product’s range tangible through concrete, relatable use cases rather than abstract capability claims.

Why it matters

AI products can overwhelm customers with possibility. A consistent interaction model lowers the learning burden, while specific demonstrations help each customer quickly recognize a job the product could do for them.

Relevant guides

Put it to work

Choose two users with sharply different levels of technical confidence. Can both complete a valuable task through the same core interface—and what three demonstrations would make that value immediately obvious to each?