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About A Smart BearDozens of founders have used this technique to transform the cash-flow of their businesses. Now it's your turn.
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A Smart Bear · Jason Cohen
articleprincipleSource excerpt
About A Smart BearDozens of founders have used this technique to transform the cash-flow of their businesses. Now it's your turn.
This is a limited feed-provided excerpt, not the full original work.
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Use annual pre-payment to bring cash forward, then reinvest that cash into marketing rather than waiting for monthly subscription revenue to accumulate.
Payment timing can constrain or accelerate growth. Collecting revenue upfront may improve cash flow and give the business more capacity to fund customer acquisition, though the economics still need to remain sustainable.
Model an annual pre-pay offer: what discount or incentive would customers require, how much upfront cash would it generate, and how much could you responsibly reinvest in acquisition?
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