The SaaS CFO · Ben Murray
podcastplaybookHelping Sales and Marketing Teams Land Campaigns in Prospect Inboxes
Source excerpt
About The SaaS CFOWelcome to The SaaS CFO Podcast! In this episode, Ben sits down with Vlad Podolyako, founder and CEO of Folderly. Vlad shares his background in entrepreneurship and his journey from running a successful B2B sales agency, Belkins, to creating Folderly, an email deliverability platform. Vlad dives into the problems they faced with email marketing at Belkins and how that led to the creation of Folderly. He explains how Folderly helps improve email performance metrics by fixing and monitoring issues with mailboxes, domains, templates, and content. Ben and Vlad also discuss the target audience for Folderly, which includes entry-level and advanced users in sales, marketing, and email analytics. Finally, Vlad shares some impressive revenue metrics and gives insights into the growth and remote team structure of Folderly. Tune in for an insightful conversation with Vlad on this episode of The…
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Apollo layer
What a founder can learn
Founder takeaway
Recurring operational pain inside a service business can reveal a strong product opportunity. Folderly emerged from email-deliverability problems encountered while running a B2B sales agency, then addressed those problems across mailboxes, domains, templates, and content.
Why it matters
Founders can reduce product risk by starting with a problem they repeatedly experience and understand firsthand. In demand generation, fixing the underlying delivery system is also essential: better campaigns cannot perform if they fail to reach prospect inboxes.