Marty Cagan, Author at Silicon Valley Product Group · Marty Cagan
articleprincipleGreat Products, Bad Companies
30 June 2026Product
I have long argued that great products are what powers great companies. And while I still believe that great products are necessary for great companies, it’s become quite clear over the years that great products are not sufficient. In fact, as counter-intuitive as this sounds, I have seen too many examples where great products can... The post Great Products, Bad Companies appeared first on Silicon Valley Product Group.
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Apollo layer
What a founder can learn
Founder takeaway
Treat a great product as necessary, not sufficient: deliberately build the company choices and capabilities required to turn product value into an enduring business.
Why it matters
Founders can overinvest in product quality while assuming the rest of the company will follow. Recognizing the gap helps you allocate scarce attention beyond the product before organizational weaknesses undermine its value.