A Smart Bear · Jason Cohen
articleprincipleFailure to face the truth
9 April 2022Profit
Source excerpt
About A Smart BearThis admonition recurs in myriad books, frameworks, and topics, across decades of time. When something is so consistent, it must be wisdom.
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Apollo layer
What a founder can learn
Founder takeaway
Build the habit of confronting uncomfortable realities rather than explaining them away. Advice that persists across decades and disciplines deserves attention—especially when it challenges what you want to believe.
Why it matters
Founders make worse decisions when hope, ego, or habit obscures the truth. Clear recognition of reality is the starting point for meaningful change.
Relevant guides
Put it to work
Ask: “What truth about the business am I reluctant to face, and what decision would I make if I accepted it?”
Private notes