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About A Smart BearIt's easy to explain why any given business will fail. So what? But neither is it wise to totally ignore the critics.
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A Smart Bear · Jason Cohen
articleprincipleSource excerpt
About A Smart BearIt's easy to explain why any given business will fail. So what? But neither is it wise to totally ignore the critics.
This is a limited feed-provided excerpt, not the full original work.
Apollo layer
Don’t confuse plausible criticism with proof that an idea will fail. Extract specific, testable risks from critics, then use evidence—not pessimism or blind optimism—to decide what to change.
Founders who dismiss every objection repeat avoidable mistakes, while those who accept every objection never build anything. Turning criticism into focused tests protects momentum while improving decision quality.
List the three strongest criticisms of your business. For each, ask: What evidence would confirm or disprove this risk, and what is the cheapest next test?
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