The SaaS CFO · Ben Murray
podcastplaybookDualEntry Raises $100M to Launch an AI-native ERP
Source excerpt
About The SaaS CFOOn this episode of The SaaS CFO Podcast, Ben Murray welcomes Santiago Nestares, co-founder of Dual Entry, to discuss the rapid rise of their AI-powered ERP built for the modern mid-market company. Santiago Nestares shares the inspiration behind Dual Entry, which emerged from firsthand frustrations with legacy accounting systems during his journey scaling a previous startup to $100 million in revenue. The conversation digs into what sets Dual Entry apart—an ERP designed from the ground up with AI, offering next-day migration, seamless integrations, and advanced agentic features for faster, more insightful closes. Together, Ben Murray and Santiago Nestares explore the company’s approach to building a product that adapts as businesses grow, the challenges (and solutions) around complex ERP migrations, and why user happiness and rapid go-lives are among Dual Entry’s top success metrics. They…
This is a limited feed-provided excerpt, not the full original work.
Apollo layer
What a founder can learn
Founder takeaway
In legacy software markets, the strongest product advantage may be removing the risk of switching—not merely adding better features. Design migration, integrations, and time-to-value as core parts of the product, then measure success through go-live speed and user happiness.
Why it matters
Incumbents often retain customers because replacement feels disruptive. A product that lowers migration friction while adapting as customers grow can turn implementation speed into a meaningful competitive advantage.