The SaaS CFO · Ben Murray
podcastplaybookDouble Raises $13M to Close Your Books in Half the Time
Source excerpt
About The SaaS CFOOn this episode of The SaaS CFO Podcast, host Ben Murray sits down with Ben Stein, co-founder and CEO at Double, to dive into the world of SaaS finance, automation, and the evolving tech landscape for accounting teams. Ben Stein shares his journey from his early days as a CFO at an AR startup, to launching Double—a cutting-edge month-end close management platform that automates everything from transaction categorization to flux analysis. The conversation covers Double’s rapid growth, including its $13 million in capital raised, the strategic importance of AI in their platform, and the lessons learned from their Series A fundraising. Ben Stein also opens up about the challenges and learnings around company rebranding, finding the right investor–founder fit, and the metrics he relies on to steer the business. Whether you’re part of an outsourced accounting team or building the finance…
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Apollo layer
What a founder can learn
Founder takeaway
Anchor AI automation to a specific, measurable workflow outcome—not AI itself. Double’s positioning connects automation across month-end tasks to a clear promise: closing the books faster.
Why it matters
A concrete operational result makes the product easier to evaluate, buy, and improve. It also gives the team a sharper basis for prioritizing features and tracking whether automation creates real customer value.