The SaaS CFO · Ben Murray
podcastplaybookDevicie Raises $14M Series A to Secure Your Devices at Scale
Source excerpt
About The SaaS CFODevicie, a Sydney, Australia-based software startup that helps companies secure their workers’ laptops, announced that it raised $14 million AUD in Series A funding. The round was led by New York-based private equity and venture capital firm Insight Partners, with participation from leading Australian cybersecurity firm CyberCX. Devicie previously raised $1.3 million in seed capital from angel investors and the cybersecurity venture accelerator program CyRise. I interviewed Martin McGregor, CEO and co-founder. Devicie was born out of a cybersecurity consultancy in 2020. $15.3M AUD raised in total Founded 2020 Staff of 18 Millions of ARR, hoping to double Early prospects did not believe their product claims Would have been more selective with time spent with VC’s What’s next; automate onboarding Martin McGregor’s LinkedIn: https://www.linkedin.com/in/mdmc/ Fundraising Story:…
This is a limited feed-provided excerpt, not the full original work.
Apollo layer
What a founder can learn
Founder takeaway
Turning consulting expertise into software requires more than productizing the work: founders must make ambitious claims credible and remove onboarding friction so delivery can scale beyond expert-led implementation.
Why it matters
Devicie’s early prospects reportedly doubted its product claims, while its next priority is automating onboarding. Together, these points suggest that trust and implementation—not just product capability—can become the constraints on growth.