Product Talk · Teresa Torres
articleplaybookDelivery Isn’t Free - All Things Product Podcast with Teresa Torres & Petra Wille
15 September 2026Product
Source excerpt
About Product TalkListen to this episode on: Spotify | Apple PodcastsEveryone's saying it: "Now that AI makes delivery free…" But is it? In this episode of All Things Product, Petra Wille and Teresa Torres pull apart one of the most repeated claims in product right now.They
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Apollo layer
What a founder can learn
Founder takeaway
Don’t build your product strategy on the assumption that AI has made delivery free. Treat that claim as a hypothesis and identify which costs, constraints, and trade-offs still remain in turning ideas into customer value.
Why it matters
If founders mistake faster or cheaper production for costless delivery, they may pursue too many ideas, underestimate execution demands, and lose focus on whether the resulting product solves a meaningful customer problem.
Relevant guides
Put it to work
For your next AI-enabled initiative, list every step from idea to sustained customer value. Which steps became cheaper or faster, and which still require scarce time, judgment, coordination, validation, or maintenance?