The SaaS CFO · Ben Murray
podcastplaybookDavid Spitz, Creator of the Original SaaS Metrics Report, Launches a SaaS Product
Source excerpt
About The SaaS CFOYou may know David Spitz as the creator of the acclaimed Pacific Crest / Key Banc SaaS metrics survey. He was a successful investment banker for over 30 years and then pulled the rip cord to found his own SaaS company. David realized that traditional benchmarking is painful, using manual processes and ill-suited survey tools. He founded Benchsights in 2021 to solve this pain. With BenchSights, he built a software and data platform that focuses on software sales and compensation benchmarks. David shares his investment banking journey and his experience as a first-time SaaS founder. David’s LinkedIn Profile https://www.linkedin.com/in/dspitz/ Benchmark your SaaS sales Here https://benchsights.com/
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Apollo layer
What a founder can learn
Founder takeaway
Deep domain experience can reveal strong SaaS opportunities hidden inside recurring, manual workflows. Look for a process that customers already endure—such as collecting and comparing benchmark data—and turn it into a focused software and data product for a clearly defined use case.
Why it matters
A known pain, established workflow, and specialized customer group can reduce discovery risk. Domain credibility may also help a first-time founder understand the data, language, and buying context needed to build a useful product.