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The SaaS CFO · Ben Murray

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Data Scientist Raises $4.4M to Scale Micro-influencer Campaigns

17 November 202221 minProfit

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About The SaaS CFO

Lionize, a New York-based SaaS leader in the influencer marketing industry announced that it secured a $3 million seed investment. The round was led by St. Louis-based Cultivation Capital, with participation by ScOp Venture Capital, a Santa Barbara-based firm managed by DoubleClick founder Kevin O’Connor. I spoke with Chris Buetti, co-founder and CEO of Lionize. He is a data scientist turned SaaS founder. The initial concept of Lionize started as an interview project. Chris learned the hard way through his agency that scaling micro-influencers campaigns is hard. Founded 2018 Team size of 15 North of 1M ARR 4.4M raised to date Chris wished he know more about the due diligence process When fundraising, try to get past the junior guys to the partners Chris Buetti’s LinkedIn Lionize fundraising story

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What a founder can learn

Founder takeaway

Use firsthand service work and customer interviews to identify a painful, repeatable workflow worth turning into software. Lionize’s concept emerged from interviews and the difficulty its founder experienced scaling micro-influencer campaigns through an agency.

Why it matters

Operational pain is useful product evidence: it exposes where manual coordination breaks down and where software could deliver clear, recurring value.

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Product

Data Scientist Raises $4.4M to Scale Micro-influencer Campaigns · Apollo Signals

Data Scientist Raises $4.4M to Scale Micro-influencer Campaigns

What a founder can learn

Founder takeaway

Why it matters

Relevant guides

Put it to work

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