Corpospeak: Why you still sound like a faceless corporate entity

Founder takeaway

Treat faceless marketing as a systems problem, not merely a copywriting problem. Identify the approvals, incentives, and conventions that push your team toward generic language, then give one accountable owner permission to communicate clearly to a specific customer.

Why it matters

Generic corporate language weakens differentiation and customer trust. Fixing the process that produces it can make distinctive, effective communication repeatable rather than dependent on occasional creative effort.

Relevant guides

Put it to work

Take one recent marketing message and ask: Who exactly is this for, what concrete point are we making, and which internal step made the language less direct? Remove or redesign that step for the next campaign.