A Smart Bear · Jason Cohen
articleprincipleChange: Damned if you do, damned more if you don't
3 December 2023Profit
Source excerpt
About A Smart BearEveryone wants change, but doesn't want to change. Though inevitable, change is uncomfortable and exhausting. Manage it with kindness.
This is a limited feed-provided excerpt, not the full original work.
Apollo layer
What a founder can learn
Founder takeaway
Don’t mistake support for a better outcome as willingness to endure the transition. When change is necessary, acknowledge its discomfort and fatigue, then lead the people affected with kindness.
Why it matters
Necessary changes can still fail when leaders ignore their human cost. Treating discomfort as real—not as resistance to dismiss—helps people navigate the transition and sustain execution.
Relevant guides
Put it to work
For your next major change, ask: Who will bear the greatest disruption, and what can I do to reduce their uncertainty, workload, or loss of control?
Private notes