The SaaS CFO · Ben Murray
podcastplaybookCampfire Raises $100M+ to Bring Accounting a Modern ERP
Source excerpt
About The SaaS CFOWelcome to The SaaS CFO Podcast! In today’s episode, host Ben Murray welcomes John Glasgow, founder and CEO of Campfire—a fast-growing, AI-powered ERP solution built for modern finance teams. John Glasgow shares his background, from early days in finance at Adobe to leading partnerships at Invoice2Go and the inspiration behind starting Campfire. Together, they explore the challenges of building a next-generation ERP, the role of AI in streamlining finance workflows, and Campfire’s rapid rise—including raising $100 million and landing marquee customers in just two years. You’ll hear insights on current trends in CFO tech stacks, best practices for disciplined growth, and why accounting is becoming more strategic than ever. Whether you’re a SaaS founder, CFO, or just curious about the future of finance software, this episode is packed with honest lessons, actionable insights, and a look at…
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Apollo layer
What a founder can learn
Founder takeaway
When modernizing a system as complex as ERP, anchor AI to specific finance workflows rather than treating it as the product itself. The stronger opportunity is to reduce routine accounting work while helping finance teams become more strategic.
Why it matters
Mission-critical software must earn trust and fit into an existing CFO tech stack. A clear workflow-level value proposition can help founders focus product development, demonstrate practical value, and pursue growth without letting momentum replace discipline.