Source excerpt
About A Smart BearBootstrapped and unsure about CPC? Use the rule of ARPU/25.
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A Smart Bear · Jason Cohen
articleprincipleSource excerpt
About A Smart BearBootstrapped and unsure about CPC? Use the rule of ARPU/25.
This is a limited feed-provided excerpt, not the full original work.
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For a bootstrapped business, use ARPU ÷ 25 as a simple starting benchmark for CPC, then validate it against your own conversion economics before scaling spend.
A clear CPC benchmark helps cash-constrained founders set acquisition limits and avoid expanding paid campaigns without an economic guardrail.
Calculate ARPU ÷ 25 using a consistent revenue period. How does that benchmark compare with your current CPC, and what conversion data would you need before increasing spend?
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