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Kellblog · Dave Kellogg
articleinsightSource excerpt
About KellblogI'm a big fan of Dave Gerhardt and the Exit Five marketing community he has built. While I have always liked the idea of peer-networking communities, I think they change from vitamin to painkiller in times of rapid change. Why? Because the playbooks haven't been
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Apollo layer
Treat trusted peer communities as operating infrastructure during rapid change, not optional networking. When established playbooks stop keeping pace, current lessons from practitioners can sharpen decisions faster.
Founders and marketing leaders who rely only on familiar tactics risk acting on stale assumptions. Strong peer networks provide timely perspective when conditions are changing faster than formal guidance.
Ask your leadership team: Which assumptions in our current marketing playbook may be outdated, and which trusted peer group could help us test them this month?
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