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A Smart Bear · Jason Cohen
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About A Smart BearIt's lazy writing. It's boring and undifferentiated. Say something meaningful, specific, evocative, so your website wins, and you can be proud of it.
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Replace generic claims and tired slogans with specific language that shows exactly what makes your product valuable and different.
Vague copy makes your company sound interchangeable. Concrete, evocative positioning helps customers understand why they should care and gives your brand a more memorable voice.
Audit your homepage for clichés and broad claims. For each one, ask: What specific customer, problem, outcome, or product truth can we state instead?
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