Source excerpt
About @andrewchenBecause tbh no one gives a shit about your new product, anyway
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Source excerpt
About @andrewchenBecause tbh no one gives a shit about your new product, anyway
This is a limited feed-provided excerpt, not the full original work.
Apollo layer
Treat launch as a repeatable process, not a one-time event. New products rarely earn attention automatically, so keep creating fresh reasons for customers to notice, try, and discuss what you’ve built.
A single announcement is fragile. A consistent launch cadence creates more opportunities to learn what resonates, sharpen the product story, and compound customer demand.
What meaningful improvement, use case, customer result, or story could you launch in the next 30 days—and how will you measure whether it creates qualified demand?
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