Marty Cagan, Author at Silicon Valley Product Group · Marty Cagan
articleprincipleA Fresh Definition of The Product Role
10 August 2026Product
I’m just guessing here, but I’d say over the years I’ve seen at least one hundred different definitions of the product role (i.e. product manager/product owner). I’m pretty sure that anyone reading this would have seen at least several. Part of the problem is that there are different operating models that require different responsibilities and... The post A Fresh Definition of The Product Role appeared first on Silicon Valley Product Group.
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Apollo layer
What a founder can learn
Founder takeaway
Define the product role around your company’s operating model rather than adopting a universal job description. Make the responsibilities and boundaries explicit for the way your team actually works.
Why it matters
Different operating models demand different responsibilities. If the role and model do not match, teams can create unclear accountability, duplicated decisions, and gaps in product ownership.