The SaaS CFO · Ben Murray
podcastplaybook€8M Raised to Model and Forecast Your Entire Go To Market Engine
Source excerpt
About The SaaS CFOWelcome to The SaaS CFO Podcast! In today's episode, we have an exciting guest joining us, Toni Holbein, CEO and co-founder at Growblocks. Toni shares his extensive background in the SaaS industry, specifically in revenue operations, and how it led him to launching Growblocks. We dive into the products and services that Growblocks offers, which focus on helping businesses become more data-driven in their go-to-market strategies. Tune in to learn more about how Growblocks is revolutionizing revenue modeling and empowering CFOs and commercial leaders to make informed decisions for their organizations. Show Notes [00:02:18] Data-driven go-to-market relies on different tools: Excel spreadsheets, BI, slides. FP&A solves finance, not revenue modeling. Massive market potential for revenue solutions. [00:04:38] Revenue operations and strategy overlap with finance, but commercial leaders prefer…
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Apollo layer
What a founder can learn
Founder takeaway
Treat go-to-market planning as a connected operating model, not a collection of spreadsheets, dashboards and slides. Link commercial assumptions—such as funnel conversion, sales capacity and timing—to revenue forecasts so finance and revenue leaders can make decisions from the same model.
Why it matters
Fragmented tools can leave teams debating numbers instead of testing assumptions. A shared model makes it easier to see which inputs drive revenue, identify constraints and assess trade-offs before committing budget or headcount.