The SaaS CFO · Ben Murray
podcastplaybook$8M Raised to Make You Sales Tax Compliant in 7 Clicks
Source excerpt
About The SaaS CFOWelcome back to The SaaS CFO Podcast! In today's episode, we have a fascinating discussion with Pujun Bhatnagar, the co-founder and CEO of Kintsugi. Pujun shares his journey from New Delhi to becoming a machine learning engineer at Facebook and eventually, a successful entrepreneur. We'll dive into Kintsugi's mission to simpujplify sales tax compliance using advanced technology, making it accessible for businesses globally. Pujun talks about the company’s ambitious growth plans, aiming to reach $1 million, $5 million, and even $10 million in funding, and the significance of transparent conversations with investors. We'll explore how Kintsugi puts sales tax on autopilot for e-commerce and SaaS companies, the impact of regulatory changes from cases like South Dakota vs. Wayfair, and the fierce competition in the compliance space. Additionally, Pujun is offering a special 15% discount for…
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Apollo layer
What a founder can learn
Founder takeaway
In a crowded, regulation-driven category, make complexity disappear: automate an unavoidable workflow and position the product around a concrete, low-effort path to compliance rather than the underlying technology.
Why it matters
E-commerce and SaaS companies cannot simply ignore sales-tax obligations, but fierce competition means necessity alone will not win customers. A clear promise of fast setup and ongoing automation can reduce perceived switching costs and differentiate the customer experience.