The SaaS CFO · Ben Murray
podcastplaybook$70M Raised to Help Companies Nail Partner Channel Management
Source excerpt
About The SaaS CFOZift Solutions, a Cary, NC-based provider of Partner Relationship Management (PRM) and Through-Channel Marketing Automation (TCMA) software, recently announced that it raised $70 million in funding. I interviewed Gordon Rapkin, CEO of Zift Solutions. Gordon is a serial CEO, and it shows in his knowledge, experience, and insight. He is a 5X CEO. The round was led by Investcorp Technology Partners (“ITP”) with participation from existing institutional investors Arrowroot, Oxx, SSM, and AshGrove Capital. Zift will use the $70M to invest in its go-to-market engine, marketing awareness, new geographies, and in innovation. It takes twice as long as you think to raise capital according to Gordon, but he saw improving SaaS metrics, win rates, and a repeatable sales process. Founded 2006 HQ in Cary, NC 120 staff Sub $20M ARR Recent $70M raise Partner Community Management Gordon Rapkin’s LinkedIn:…
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Apollo layer
What a founder can learn
Founder takeaway
Treat fundraising as a long lead-time process and build evidence of a repeatable go-to-market engine before seeking capital. Improving SaaS metrics, win rates, and sales repeatability can make the case that new funding will accelerate an existing system rather than finance the search for one.
Why it matters
Capital is most useful when founders know where it can compound growth. Starting the raise early protects runway, while demonstrated sales repeatability supports a clearer investment case and more deliberate allocation across market expansion, awareness, and product innovation.