The SaaS CFO · Ben Murray
podcastplaybook€7.5 million Raised to Modernize the Food Supply Chain
Source excerpt
About The SaaS CFOOrderlion, a Vienna, Austria-based SaaS platform for the food and beverage industry, raised €4 million in pre-Series A funding, bringing its total raised to about €7.5 million since its 2018 inception. I interviewed Stefan Strohmer, CEO and Co-founder. The technology has not changed in fifty years to help restaurants manage the supply chain back to suppliers. Stefan founded the company in 2018 and it took two years to build the MVP. Orderlion is now re-planning to step up expansion plans, making B2B food supply chains more scalable. A European restaurant technology investment firm led the new investment round. Additional investors include VC firms Rockstart, seed + speed Ventures, tecnet, and Gateway Ventures, among others. The funding will be utilized for international expansion, growing the team, and extending the company's product line-up. Founded in 2018 Staff of 30 Remote company…
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Apollo layer
What a founder can learn
Founder takeaway
In a legacy vertical, modernization can be a strong wedge—but expansion should follow proof that the core workflow solves a persistent industry problem. Orderlion’s two-year MVP build and subsequent funding suggest the value of developing deep domain fit before broadening markets, team, and product scope.
Why it matters
Founders can dilute scarce capital by pursuing geographic expansion, hiring, and new products simultaneously. Clear sequencing helps preserve focus while turning vertical expertise into a scalable advantage.