The SaaS CFO · Ben Murray
podcastplaybook$6M Raised to Power the Future of Human Development Through AI and Data
Source excerpt
About The SaaS CFOJoin us for an insightful chat with Michelle Duval, the dynamic founder and CEO of Fingerprint, as we explore her journey from pioneering one of the world's first coaching firms to creating an AI-powered tool for understanding cognitive biases and motivational traits at work. Listen in as Michelle discusses the freemium user acquisition strategy and the success story of how Canva integrated Fingerprint into their onboarding process. In the second part of our conversation, Michelle sheds light on the capital raising process, having secured AU $9 million to date, and the crucial milestones that guided their fundraising. She offers valuable advice to SaaS founders about understanding investors and knowing the key metrics that drive a business. Don't miss out on Michelle's insights about the future of Fingerprint and their mission to make human development accessible through conversational…
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Apollo layer
What a founder can learn
Founder takeaway
Treat freemium as a path into valuable organizational workflows, not merely a source of sign-ups. Demonstrate that users adopt the product in a repeatable use case—such as employee onboarding—then use the resulting business metrics and milestones to support fundraising.
Why it matters
A clear journey from free usage to embedded enterprise value can strengthen both customer acquisition and the investment case. It gives founders evidence of demand while helping investors understand how adoption could translate into a durable SaaS business.