The SaaS CFO · Ben Murray
podcastplaybook$5M Raised to Improve Revenue Forecasts for Mobile Gaming Apps
Source excerpt
About The SaaS CFORamp, a London, UK-based forecasting analytics startup transforming how global finance teams plan for the future, raised $5 million in seed funding. I interviewed Dan Marcus, co-founder and CEO at Ramp. Dan is a serial entrepreneur with a passion for SaaS. Ramp is helping mobile gaming apps forecast revenue more accurately. The round was led by AlbionVC and Eurazeo with participation from Triple Point Ventures and angel investors including Barnaby Hussey-Yeo, CEO at Cleo, and Stephane Kurgan, Ex-COO at King.com, among others. Ramp is a user and revenue forecasting startup that is transforming how global finance teams plan for the future. It uses an opinionated view of modeling the interactions between the different levers of a business and with additional models to optimize inputs such as seasonality and live ops. - Founded 2018 - HQ in the UK - Staff of 34 - Passing $1M ARR - Raised $5M…
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Apollo layer
What a founder can learn
Founder takeaway
For complex, volatile businesses, better forecasts can come from modeling the operating levers that create revenue—not merely extrapolating historical results. A focused starting market, such as mobile gaming, lets a startup account for domain-specific inputs like seasonality and live operations.
Why it matters
More useful forecasts can improve hiring, spending, and investment decisions. For founders building analytics products, deep vertical knowledge can also create clearer differentiation than a generic planning tool.