The SaaS CFO · Ben Murray
podcastplaybook50M Raised to Bring Energy Intelligence to Large Global Companies
Source excerpt
About The SaaS CFOIn this episode of The SaaS CFO Podcast, our host Ben sits down with Mark Chung, co-founder and CEO of Verdigris, to discuss their energy intelligence platform. Mark shares his journey from his background in electrical engineering to founding Verdigris in 2012 and the challenges of balancing a hardware and software business model. He provides insights into the company's recent $10 million funding, their go-to-market strategy, lessons learned from their journey, and their focus on metrics such as contracted ARR and cash flow. Mark also sheds light on the company's future plans, including their efforts to expand their customer base and integrate new capabilities with the grid. Tune in to hear about Mark's entrepreneurial journey and Verdigris' mission to make a meaningful impact in the energy industry. Show Notes: 00:00 Born and raised in Texas, studied electrical engineering at Stanford,…
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Apollo layer
What a founder can learn
Founder takeaway
For a hybrid hardware-and-software company, recurring revenue is only half the operating story. Pair contracted ARR with cash-flow discipline so growth commitments account for hardware deployment, implementation costs, and the timing of cash collection.
Why it matters
A business can show strong demand while straining its balance sheet to fulfill contracts. Tracking both future recurring revenue and near-term cash requirements helps founders choose a sustainable pace for fundraising, sales, and customer expansion.