The SaaS CFO · Ben Murray
podcastplaybook$500K+ Pre-seed Round to Democratize Your Innovation Process
Source excerpt
About The SaaS CFOWelcome back to The SaaS CFO Podcast! In today's fascinating episode, we have the privilege of speaking with Kim Getgen, founder and CEO of Innovation Force. Kim brings with her over 25 years of robust experience in commercialization, having navigated the diverse worlds of large corporations and startups. After a pivotal realization in 2019, Kim fully embraced her entrepreneurial spirit, leading her to launch Innovation Force, an innovative AI-powered SaaS platform that democratizes innovation. With a successful history that includes co-founding a cybersecurity company acquired by McAfee, Kim's insights are invaluable. We'll dive deep into how Innovation Force ims to solve major inefficiencies in corporate innovation, explore their impressive client list including Portland General Electric, and discuss their strategic approach in targeting complex, regulated industries. Notably, Kim will…
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Apollo layer
What a founder can learn
Founder takeaway
Use a sharply defined market wedge when introducing a broad platform. Innovation Force pairs an expansive mission—making innovation more accessible—with an initial focus on complex, regulated industries where inefficient innovation processes may be especially costly and domain credibility matters.
Why it matters
A focused entry market can make positioning, product requirements, and customer outreach more concrete. Founders can prove value against a specific high-stakes problem before expanding toward a broader vision.