The SaaS CFO · Ben Murray
podcastplaybook$3M Pre-seed Round to Make E-signatures Free
Source excerpt
About The SaaS CFOWelcome back to The SaaS CFO Podcast! In this episode, we're thrilled to have Marty Ringlein, CEO and co-founder of Agree.com, joining us to share his invaluable insights on navigating the startup landscape. Marty brings a wealth of experience, from leading multiple successful startups to high-profile acquisitions by giants like Twitter and Eventbrite. In today's discussion, Marty delves into the significance of perfecting your pitch through frequent practice, the importance of building investor relationships before seeking funds, and the innovative solutions his company offers. Agree.com is revolutionizing the e-signature, invoicing, and payment processing space, employing cutting-edge technology like OCR and generative AI to streamline workflows and ensure data privacy. We'll explore how Marty’s team of six operates remotely across different time zones, driving rapid development and…
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Apollo layer
What a founder can learn
Founder takeaway
Treat fundraising as a process that starts well before the round: build investor relationships early and rehearse your pitch frequently so the story is clear when you need capital.
Why it matters
A pre-seed raise depends not only on the product vision, but also on founders communicating it credibly and giving potential investors time to understand the team, market, and approach.