The SaaS CFO · Ben Murray
podcastplaybook3.3M Euro Seed Round To Add Personalized Videos For Sales and Onboarding
Source excerpt
About The SaaS CFOWelcome to The SaaS CFO Podcast! In this episode, we have the pleasure of speaking with Alisa Patotskaya, founder and CEO of Immersive Fox. Alisa shares her journey as a tech entrepreneur, discussing her background in AI and computer science, as well as her experience with startups. She highlights the innovative products and services offered by Immersive Fox, which utilizes generative AI technology to personalize video content for customer communication and sales. Alisa also offers valuable insights into the process of fundraising, the importance of customer metrics, and the future developments at Immersive Fox. Tune in to gain valuable knowledge from Alisa's experiences as a solo founder in the tech industry. Show Notes: 00:00 Ideal customer uses CRM heavily, wants to improve sales and email campaigns, targets IT sector and SMBs. 04:21 Customers create personalized content for faster…
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What a founder can learn
Founder takeaway
Position an AI product around a specific customer workflow and measurable improvement—not the technology alone. Immersive Fox’s focus on CRM-heavy SMB and IT sales teams connects personalized video to existing sales, email, and onboarding processes.
Why it matters
A defined ideal customer, clear workflow integration, and credible customer metrics can make both product value and a fundraising case easier to demonstrate. This is especially important for generative AI companies competing in a crowded market.