The SaaS CFO · Ben Murray
podcastplaybook$2M Raised to Visualize, Customize, and Price Products for Shoppers
Source excerpt
About The SaaS CFOWelcome to The SaaS CFO Podcast! In this episode, we chat with Leon Panjtar, co-founder and CEO of SaleSqueze, a trailblazing configure price quote (CPQ) platform. Leon brings a fascinating journey from his background in robotics engineering to the world of software development and entrepreneurship. Together, we dive into how SaleSqueze is revolutionizing the sales process for complex and customizable products across various industries like home and garden furniture, medical equipment, motorhomes, and more. Leon shares insights into their growth strategies, including their focus on SMBs, the significant milestones that guided their fundraising journey, and their ambitious plans for the future. Whether it’s discussing their innovative approach to reducing manual sales processes or the impact of their visual CPQ solutions, Leon offers ample wisdom for SaaS CFOs and entrepreneurs alike. He…
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Apollo layer
What a founder can learn
Founder takeaway
For complex, customizable products, combine visualization, configuration, and pricing in one workflow that replaces manual sales steps. Start with a clearly defined customer segment—such as SMBs—and validate meaningful milestones before expanding or fundraising.
Why it matters
When buyers can understand options and pricing more easily, founders can address customer uncertainty while reducing operational friction for the sales team. A focused initial segment also makes product decisions and growth milestones clearer.