The SaaS CFO · Ben Murray
podcastplaybook2M Raised to Be the Leading SaaS Tools Marketplace
Source excerpt
About The SaaS CFOWelcome to another exciting episode of The SaaS CFO Podcast! In this episode, we are thrilled to host Kaj Seeste, the co-founder and CEO, and Greg Milliken, the president of the US business, from Saashop as our guests. We delve into their journey, discussing topics such as SaaS spend management, international expansion, and strategic fundraising. Get ready to explore how Saashop is revolutionizing software procurement and billing and evolving into a trusted advisor in the industry. Join us for a captivating conversation about their go-to-market strategy, the pursuit of product-market fit, and so much more. Show Notes: 00:00 Started SaaS tool marketplace 5+ years ago, now focuses on consolidating spending for larger companies. 05:18 Describes Finnish culture's influence on business approach. 06:59 Building Saashop, reaching out to companies, focus on spend management marketplaces. 11:19…
This is a limited feed-provided excerpt, not the full original work.
Apollo layer
What a founder can learn
Founder takeaway
A broad marketplace can become more valuable by solving a specific, costly workflow for a defined customer segment. Saashop’s shift toward consolidating SaaS spending for larger companies suggests a sharper path to product-market fit than simply offering a catalog of tools.
Why it matters
Marketplaces often struggle until they create value beyond matching buyers and sellers. Owning procurement, billing, and spend management can embed the product in recurring operations, strengthen customer trust, and clarify how the company captures value.