The SaaS CFO · Ben Murray
podcastplaybook$2M Pre-seed Round to Implement Enterprise AI in B2B Services Businesses
Source excerpt
About The SaaS CFOWelcome to The SaaS CFO Podcast! In this episode, we are thrilled to have David DeWolf, President and CEO of Knownwell, join us. David shares his incredible journey from being an engineer to founding and scaling Three Pillar Global, a digital product development company, to nearly $200 million in revenue with 2,500 employees worldwide. After taking a brief hiatus, David launched his latest venture, Knownwell, in September 2023. Knownwell is diving headfirst into the enterprise AI space, focusing on revolutionizing how B2B service companies institutionalize client intelligence to drive growth and retention. Tune in as David provides fascinating insights into his entrepreneurial journey, including the challenges and triumphs of starting a new business, the intricacies of customer-driven development, and valuable advice on raising pre-seed capital. Whether you’re a SaaS founder or just…
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Apollo layer
What a founder can learn
Founder takeaway
For enterprise AI, start with a specific operating problem rather than the technology itself. Knownwell’s focus—helping B2B services firms institutionalize client intelligence—illustrates how a defined workflow and business outcome can guide customer-driven product development.
Why it matters
A narrow use case makes it easier to learn from customers, communicate value, and connect the product to measurable priorities such as client growth and retention—especially when raising pre-seed capital with limited resources.