The SaaS CFO · Ben Murray
podcastplaybook$276M Raised to Democratize Rebate Management in the Supply Chain
Source excerpt
About The SaaS CFOWelcome back to The SaaS CFO Podcast! In today's episode, we're sitting down with Andrew Butt, the co-founder and CEO at Enable, a revolutionary B2B SaaS platform designed to streamline rebate management in the supply chain. Andrew's journey from building custom software for businesses to spearheading a category-defining platform offers a treasure trove of insights. With a background that marries application development with an acute understanding of business mechanics, Andrew is a seasoned entrepreneur now leading his third company. In a candid conversation with our very own Ben, Andrew delves into the intricate world of rebates — a space he both dominates and continuously innovates within. He shares the compelling growth story of Enable, which has expanded rapidly to a robust size of over 600 team members and a remarkable multi-fold increase in ARR year-over-year. The duo also tackles…
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Apollo layer
What a founder can learn
Founder takeaway
Use repeated custom-software requests to identify an underserved category: look for a complex, business-critical workflow that many companies handle poorly, then turn the common pattern into a focused product rather than continuing to sell one-off solutions.
Why it matters
A narrow operational problem such as supply-chain rebate management can support a large SaaS business when the pain recurs across customers. Productizing the shared workflow creates repeatability, while deep domain focus can strengthen positioning and sustain innovation.