The SaaS CFO · Ben Murray
podcastplaybook2025 SaaS M&A Market Insights and Founder Takeaways
Source excerpt
About The SaaS CFOWelcome back to The SaaS CFO Podcast! In this special end-of-year episode, host Ben Murray is joined for the third time by Jim Williams, Managing Director at GLC Advisors, for an in-depth update on the state of the software M&A and capital markets. Ben Murray and Jim Williams dive into what's really happening in SaaS dealmaking, cutting through the social media noise to explore trends in deal volume, valuations, and what truly makes a quality asset in today’s market. They discuss why 2025 felt “steady but not spectacular,” how founders can position their businesses for attractive outcomes, and the continued importance of the fundamentals—think retention, growth, and profitability. Jim Williams shares what buyers are looking for, why clean financials and clear revenue models are deal breakers, and what to expect if you’re planning to sell in the near future. Plus, they touch on timely…
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What a founder can learn
Founder takeaway
Don’t rely on market momentum to produce a strong SaaS exit. Build a buyer-ready asset by improving retention, balancing growth with profitability, and maintaining clean financials with an easily understood revenue model.
Why it matters
In a steady but selective M&A market, buyers can distinguish durable business quality from headline growth. Strong fundamentals and credible reporting can increase confidence, reduce diligence friction, and improve the odds of an attractive outcome.