The SaaS CFO · Ben Murray
podcastplaybook1M AUD Pre-seed Round To Improve and Track Your Software License Utilization
Source excerpt
About The SaaS CFOWelcome to The SaaS CFO Podcast! In this episode, we sit down with Nathan Mackinnon, co-founder and CEO of Subble, a subscription management platform helping companies identify and optimize their software spend. Nathan shares his journey from being the 13th employee at a startup called ActivePipe, where he transitioned from software engineer to product management, all the way through to a successful exit in 2022. Nathan and his co-founders started Subble after recognizing the challenges companies face in managing their software spend, particularly in the post-COVID era. Subble helps companies discover what software they're using, identify unused licenses, and ultimately save money on their software bills while improving security. Throughout the episode, Nathan discusses the evolving software spend management space, Subble’s target market, and their go-to-market strategies. He also shares…
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Apollo layer
What a founder can learn
Founder takeaway
Strong product opportunities can hide in operational blind spots. Subble’s wedge is not subscription management in the abstract, but making software usage visible, identifying unused licenses, and linking action to concrete savings and improved security.
Why it matters
A product tied to an existing budget and a measurable cost reduction can make its value easier to demonstrate. Founders should define the specific inefficiency they expose, the action customers can take, and the business outcome that follows.