The SaaS CFO · Ben Murray
podcastplaybook$18M Series A to Optimize the Lead to Renewal Go-to-market Motion
Source excerpt
About The SaaS CFOSightfull, a San Francisco, CA & Tel Aviv, Israel-based company enabling strategic analysis of business data at scale, announced that it raised $18 million in series A funding. I interviewed Noam Liran, co-founder and CEO at Sightfull. Noam has spent most of his career in cybersecurity. He worked at a company that was acquired by Microsoft and then spent three years at Microsoft in R&D. Sightfull’s round was led by Dell Technologies Capital, with the participation of Norwest Venture Partners and Tiger Global. The new investment brings total funding to $24 million and will accelerate product development, meet increasing market demand, and expand the Sightfull team across multiple departments. Sightfull enables SaaS companies to quickly analyze vast amounts of complex business data to test and adjust their go-to-market strategies continuously. - HQ in SF and Tel Aviv - Founded in September…
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Apollo layer
What a founder can learn
Founder takeaway
Treat go-to-market as one measurable system from lead through renewal. Bring complex business data together so your team can test assumptions, identify weak points, and adjust strategy continuously rather than relying on periodic reviews or disconnected departmental metrics.
Why it matters
Optimizing acquisition without understanding downstream conversion and renewal can produce growth that does not compound. A lifecycle view helps founders direct product, sales, and customer-success resources toward changes that improve durable demand and retention.