The SaaS CFO · Ben Murray
podcastplaybook$17M Series A to Secure End-to-end Payments for Businesses
Source excerpt
About The SaaS CFOIn this episode of The SaaS CFO Podcast, our host Ben sits down with special guest Shai Gabay, the co-founder and CEO of TrustMi. Shai shares the fascinating story of his background, from his early days disassembling electronic devices to his time in the Israeli intelligence corp and his transition into the world of cybersecurity and fintech. He goes on to discuss the innovative products and services that TrustMi offers, focusing on solving the problem of B2B payment fraud. Shai also delves into the company's journey, from its founding to securing $21 million in funding. With insights into the challenges of protecting B2B payment flows in the age of AI, this episode offers a captivating look into the intersection of cybersecurity and fintech. Show Notes: 00:00 Reported $32 billion B2B payment fraud loss in 2020, prompting further investigation. 03:41 Spoke to 150 CFOs, 70% SMBs, learned…
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Apollo layer
What a founder can learn
Founder takeaway
For a high-stakes B2B product, begin with structured discovery among the people who own the risk. TrustMi’s journey highlights interviewing CFOs to understand payment-fraud problems before building an end-to-end security offering.
Why it matters
In cybersecurity and fintech, the apparent problem may differ from what buyers experience across the full payment flow. Direct research with accountable decision-makers can sharpen the product scope, buyer definition, and value proposition before scarce resources are committed.