The SaaS CFO · Ben Murray
podcastplaybook£13M Raised to Map, Design, and Plan Physical Events
Source excerpt
About The SaaS CFOWelcome to The SaaS CFO Podcast! In today's episode, we have the pleasure of speaking with Paul Foster, founder and CEO of OnePlan. With a background in crowd science, Paul has extensive experience in managing large-scale events, including the Olympics. Frustrated with the traditional methods of event planning, Paul embarked on a mission to revolutionize the industry with OnePlan. This innovative platform offers 2D and 3D mapping technology that not only streamlines the planning process but also optimizes risk management and enhances operational efficiency. Join us as we dive into the world of event planning and discover how OnePlan is transforming the way we think about mapping and simulation. Show Notes 00:01:36 Paralympic journey led to managing diverse events. 00:05:25 3D models used in operational planning, security, and commercialization. 00:08:56 Subscription model for event site…
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Apollo layer
What a founder can learn
Founder takeaway
Turn deep domain expertise into a focused product by replacing a fragmented, manual workflow with a shared digital model. OnePlan’s mapping and simulation approach shows how one core capability can support planning, risk management, security, and operational efficiency without losing sight of the central customer problem.
Why it matters
Founders with industry experience can build an advantage by encoding hard-won operational knowledge into software. A product becomes more valuable—and potentially more embedded—when the same source of truth helps multiple stakeholders make consequential decisions.