The SaaS CFO · Ben Murray
podcastplaybook1.7M CAD Raised to Sell More New Homes with VR Technology
Source excerpt
About The SaaS CFOWelcome, everyone, to another episode of The SaaS CFO Podcast. Today, we're joined by Nathan Nasseri, CEO and founder of ResVR. Nathan brings his wealth of experience from 25 years in video game technology and his family's legacy as one of the largest home builders in Alberta. Combining his unique background with a deep understanding of the home building industry, Nathan has innovated the way production home builders visualize and sell homes. ResVR leverages gaming technology to help homebuyers see and experience their choices, making the often daunting process of selecting finishes and upgrades much more accessible and engaging. Nathan discusses his journey of shifting his business model from a services-based approach to a SaaS model and the impact this has had on their growth. He also sheds light on overcoming the industry's reluctance to adopt new tech and how ResVR proves its value…
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Apollo layer
What a founder can learn
Founder takeaway
In a conservative industry, turn repeatable service work into SaaS around a costly, intimidating customer workflow—and make adoption easier by showing the product’s value within that workflow.
Why it matters
A SaaS model can scale beyond founder-led delivery, but productization alone will not drive growth. Customers must quickly understand how the technology improves an existing process, especially when the market is hesitant to change.