How should the founder's role change as experience and demand grow?A deliberate move from operational client execution toward advisory, products and systems.
Apollo Advisors began with substantial value delivered through Mike's direct operational involvement in client work.
The value of a case is not hindsight. It is the set of choices another founder can examine and adapt.
The model evolved toward Learn, Build and Grow: education for understanding, applications for practice and advisory for the moments where human judgment matters.
Evidence note: First-person Apollo operating story. No external client result is represented.
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