It’s Time to Build Your Go-to-Market Engine
Discover how to build a winning go-to-market strategy with The Growth Engine podcast and our practical 4-Week Go-to-Market Sprint.
Mike Parsons
Founder, Apollo Advisors°
New podcast: Ready to Build Your Own Go-to-Market?
In the latest episode of The Growth Engine, Mike Parsons is joined by Lauren Calautti, Chief Revenue Rocketeer at Scalare Partners, to unpack the essential building blocks of an effective go-to-market strategy.
Mike and Lauren explore:
- How to define your Ideal Customer Profile
- The differences between users, champions and economic buyers
- How to sharpen your positioning and messaging
- The CRM metrics founders should track
- Practical approaches to founder-led sales
- How referrals, partnerships and integrations can accelerate growth
- Why customer revenue is the best form of startup funding
Whether you’re preparing to launch, searching for your first customers or trying to create more predictable growth, the episode is full of practical ideas you can apply immediately.
Related insight
Continue the system thread.
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