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HomeBooks

Books for the work behind the work.

A calm, curated bookstore for founders building judgment, strategy, products, teams, and the capacity to keep going.

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01Routing

Thinking

Judgment, mental models, decision quality, and clearer reasoning.

Strategy

Choice, advantage, positioning, and disciplined company direction.

Product

Customer learning, product judgment, and building useful systems.

Growth

Demand, distribution, communication, and sustainable momentum.

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People, culture, responsibility, and founder development.

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Apollo° brings together practical learning, AI-powered applications, and experienced advisors to help founders make better decisions and build companies that grow predictably.

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Wellbeing

100

Energy, resilience, health, and the human side of operating.

Founder library

The broader Apollo collection for curious founders and operators.

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565 curated purchase routes

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Cover of Don't Believe Everything You Think: Why Your Thinking Is The Beginning & End Of Suffering (Beyond Suffering)

Don't Believe Everything You Think: Why Your Thinking Is The Beginning & End Of Suffering (Beyond Suffering)

Joseph Nguyen

Founder library

Cover of Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) (Voices That Matter)

Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability (3rd Edition) (Voices That Matter)

Steve Krug

Founder library

Cover of Drive: The Surprising Truth About What Motivates Us

Drive: The Surprising Truth About What Motivates Us

Daniel H. Pink

Founder library

Cover of Driven from Within

Driven from Within

Michael Jordan | Mark Vancil

Founder library

Cover of Eat Stop Eat: Intermittent Fasting for Health and Weight Loss (English)

Eat Stop Eat: Intermittent Fasting for Health and Weight Loss (English)

Brad Pilon

Cover of Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time

Eat That Frog!: 21 Great Ways to Stop Procrastinating and Get More Done in Less Time

Brian Tracy

Founder library

Cover of Eat to Live: The Amazing Nutrient-Rich Program for Fast and Sustained Weight Loss, Revised Edition

Eat to Live: The Amazing Nutrient-Rich Program for Fast and Sustained Weight Loss, Revised Edition

Joel Fuhrman MD

Founder library

Cover of Eat, Pray, Love: One Woman's Search for Everything Across Italy, India and Indonesia

Eat, Pray, Love: One Woman's Search for Everything Across Italy, India and Indonesia

Elizabeth Gilbert

Founder library

Cover of Ego Is the Enemy

Ego Is the Enemy

Ryan Holiday

Founder library

Cover of Einstein: His Life and Universe

Einstein: His Life and Universe

Walter Isaacson

Cover of Eleven Rings: The Soul of Success

Eleven Rings: The Soul of Success

Phil Jackson | Hugh Delehanty

Founder library

Cover of Elon Musk

Elon Musk

Walter Isaacson

Founder library

Cover of Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future

Elon Musk: Tesla, SpaceX, and the Quest for a Fantastic Future

Ashlee Vance

Founder library

Cover of Emotional Intelligence 2.0

Emotional Intelligence 2.0

Travis Bradberry | Jean Greaves

Founder library

Cover of Emotional Intelligence: Why It Can Matter More Than IQ

Emotional Intelligence: Why It Can Matter More Than IQ

Daniel Goleman

Founder library

Cover of Essentialism: The Disciplined Pursuit of Less

Essentialism: The Disciplined Pursuit of Less

Greg McKeown

Founder library

Cover of Extreme Ownership: How U.S. Navy SEALs Lead and Win (Extreme Ownership Series Book 1)

Extreme Ownership: How U.S. Navy SEALs Lead and Win (Extreme Ownership Series Book 1)

Jocko Willink | Leif Babin

Founder library

Cover of Fabricated: The New World of 3D Printing

Fabricated: The New World of 3D Printing

Hod Lipson | Melba Kurman

Founder library

Cover of Fast. Feast. Repeat.: The Comprehensive Guide to Delay, Don't Deny Intermittent Fasting--Including the 28-Day FAST Start

Fast. Feast. Repeat.: The Comprehensive Guide to Delay, Don't Deny Intermittent Fasting--Including the 28-Day FAST Start

Gin Stephens

Founder library

Cover of Feel the Fear and Do It Anyway

Feel the Fear and Do It Anyway

Susan Jeffers

Founder library

Cover of Feeling Good: The New Mood Therapy

Feeling Good: The New Mood Therapy

David D. Burns

Founder library

Cover of Financial Intelligence for Entrepreneurs: What You Really Need to Know About the Numbers

Financial Intelligence for Entrepreneurs: What You Really Need to Know About the Numbers

Karen Berman | Joe Knight | John Case

Founder library

Cover of Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team

Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team

Simon Sinek | David Mead | Peter Docker

Cover of First Principles: What America's Founders Learned from the Greeks and Romans and How That Shaped Our Country

First Principles: What America's Founders Learned from the Greeks and Romans and How That Shaped Our Country

Thomas E. Ricks

Cover of Flow: The Psychology of Optimal Experience

Flow: The Psychology of Optimal Experience

Mihaly Csikszentmihalyi

Founder library

Shelf 6 of 23

Products

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Apollo Advisors°Clarity°

Operating tools

Signum°Ratio°

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Library Courses Events Videos

Reading

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Your feedback

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© Apollo Advisors° ABN 34 346 108 139