Mike Parsons
Founder coach, growth strategist and systems operator.
Mike helps technology founders turn ambiguity into clearer choices, healthier systems and practical action. He created Apollo° to connect founder learning with focused applications and experienced human support.
Where technology, human behaviour and commercial reality meet.
Mike's career has moved across product creation, innovation, company building, leadership, growth and founder advisory.
The work has ranged from building early digital products and designing rapid innovation programmes to growing technology companies and helping founders make consequential decisions.
The useful thread is not a list of projects. It is the repeated opportunity to see why promising ideas succeed, stall or fail—and to turn those observations into better questions, practical frameworks and operating habits.
Apollo is the synthesis of those lessons: learn what matters, practise it deliberately and add another human when the decision genuinely benefits from one.
The lessons behind Apollo
Experience is organised around the capability it built, not chronology or status.
Building products reinforced the difference between technical possibility, customer desire and a business capable of sustaining both.
Team rebuilding and transparent leadership showed how trust, role clarity and shared context change what a group can achieve.
Working across technology companies and founder-led ventures made strategic focus, market choice and operating-model evolution recurring parts of the work.
Moonshots and Apollo turn individual lessons into frameworks, practices and conversations that other founders can use.
Clear thinking. Honest evidence. Useful action.
These principles shape Apollo's editorial, product and advisory work.
A note from Mike
“I have built products that worked and businesses that did not. Apollo is the system I wish I had earlier: a place where founders can learn, practise and find experienced support without confusing confidence with certainty.”
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