Launch & Learn

Welcome

Over the past three weeks, you've built the foundations of your go-to-market strategy.

You've defined your market, crafted your messaging, built your website, created your CRM, and established your growth system.

This week, it's time to launch.

Using the templates and course videos, you'll complete your GTM readiness checklist, begin founder-led sales, and build the dashboard you'll use to manage growth every week.

By the end of this sprint, you'll have launched your go-to-market system and begun learning directly from customers.

📘 Course Links

1. Week 1 — Define Your Market

2. Week 2 — Build Your Messaging

3. Week 3 — Build Your Growth System

4. Week 4 — Launch & Learn

Downloads

1. All Week 4 files .ZIP

Sprint Objective

By the end of Week 4, you will have:

• Completed your GTM Launch Checklist

• Started founder-led sales

• Spoken with prospective customers

• Built your GTM Dashboard

• Established a repeatable weekly growth rhythm

How To Complete This Sprint

Work through the activities in order.

Each activity builds on the previous one.

We recommend:

• Watch the lesson video

• Download the template

• Complete the exercise

• Review the worked example

• Submit your deliverable

Remember:

Don't wait until everything is perfect.

Launch.

Learn.

Improve.T

Downloads

1. All Week 4 files .ZIP

Activity 11

GTM Launch Checklist

Goal

Confirm every part of your go-to-market system is ready before launching.

A successful launch isn't about doing more—it's about ensuring every essential component is working together.

Complete

Using the GTM Launch Checklist:

Review:

• Strategy

• Website & Conversion

• CRM & Sales

• Growth Channels

• Founder-Led Sales

• Dashboard & Metrics

• Launch Readiness

Questions

• Is your customer journey complete?

• Can every lead be tracked?

• Are your growth channels ready?

• Would you be comfortable launching today?

Deliverable

Completed GTM Launch Checklist

Best Practices

• Test every customer journey.

• Keep your launch simple.

• Focus on one market.

• Fix critical gaps before investing in growth.

Activity 12

Founder-Led Sales Sprint

Goal

Put your go-to-market strategy into practice by reaching out to prospective customers, booking discovery conversations, and capturing real market feedback.

Remember:

No business achieves product-market fit without customer conversations.

Momentum beats perfection.

Complete

Using the Founder-Led Sales worksheet:

• Build your Dream 30 account list

• Prepare your outreach assets

• Launch your outreach

• Book customer conversations

• Get out of the building

• Review your results

Questions

• Who are your first 30 target customers?

• Which message receives the highest response?

• What objections occur repeatedly?

• What should you improve before next week's outreach?

Deliverable

A qualified target account list, active outreach campaign, customer conversations, and genuine opportunities in your CRM.

Best Practices

• Personalise every outreach.

• Listen more than you speak.

• Capture every objection.

• Update your CRM after every interaction.

• Learn faster than your competitors.

Activity 13

Build Your GTM Dashboard

Goal

Create a dashboard that gives you complete visibility into the health of your growth engine.

Every Monday morning you should be able to answer:

"How is my business growing?"

Complete

Using the Dashboard template, build dashboards for:

• Funnel Overview

• Weekly Activity

• Customer Success

• Growth Scorecard

Review your dashboard every week and identify your next growth experiment.

Questions

• Where is your biggest bottleneck?

• Which channels perform best?

• Which activities generate the most opportunities?

• What experiment should you run next?

Deliverable

Completed GTM Dashboard

Best Practices

• Review it every Monday.

• Track leading indicators.

• Focus on trends rather than individual numbers.

• Use data to prioritise experiments.

Downloads

1. All Week 4 files .ZIP

Sprint Objective

End-of-Sprint Deliverables

Complete

□ GTM Launch Checklist

□ Founder-Led Sales Sprint

□ GTM Dashboard

Final Reflection

Congratulations—you've completed the Build Your Go-To-Market course.

Before moving forward, reflect on:

• Is your go-to-market system live?

• Have you started meaningful customer conversations?

• What surprised you most during outreach?

• Which assumptions proved wrong?

• What is the single biggest improvement you'll make next?

Remember:

A go-to-market strategy is never finished.

The best founders continuously launch, learn and improve.

Success Criteria

You have successfully completed the course when you have:

• A validated target market

• Clear positioning and messaging

• A conversion-focused website

• A live CRM and sales pipeline

• A GTM Launch Checklist

• An active founder-led sales process

• A dashboard that measures growth

• A repeatable weekly operating rhythm

Course Outcome

After four weeks, founders leave with far more than a strategy—they leave with a working go-to-market system.

• Week 1: Define Your Market

• Week 2: Build Your Messaging

• Week 3: Build Your Growth System

• Week 4: Launch, Learn & Grow

By the end of the program, participants have the strategy, assets, systems, and habits needed to win their first customers and build a repeatable growth engine.