Build Your Growth System
Week 3 Sprint
Welcome
Last week, you developed your messaging, landing page and conversion assets.
This week, you'll build the systems that turn marketing into a repeatable growth engine.
Using the templates and course videos, you'll build your CRM, create your sales pipeline, and establish the metrics needed to measure and improve your go-to-market performance.
By the end of this sprint, you'll have the operational foundation needed to consistently generate, manage and forecast revenue.
Downloads
Sprint Objective
Work through the activities in order.
Each activity builds on the previous one.
We recommend:
Watch the lesson video
Download the template
Complete the exercise
Review the worked example
Submit your deliverable
Do not aim for perfection.
The goal is to build a simple, repeatable growth system that can evolve as your business grows.
Activity 8
Build Your CRM & Growth Pipeline
Goal
Create a CRM that captures every lead, converts qualified prospects into opportunities, and tracks every deal through a repeatable sales pipeline.
A CRM isn't just a contact database.
It is the single source of truth for your go-to-market system.
Complete
Using the CRM & Growth Pipeline worksheet:
Map your lead journey
Build your CRM foundation
Create your sales pipeline
Test your growth engine
Review your single source of truth
Questions
Where do new leads currently come from?
Does every enquiry enter your CRM automatically?
What stages should every opportunity move through?
Could you confidently forecast revenue using your CRM today?
Deliverable
Completed CRM configured for your business with a working sales pipeline and lead capture process.
Best Practices
One CRM.
One pipeline.
Automate lead capture.
Keep every opportunity updated.
Build a single source of truth.
Activity 9
Build Your GTM Dashboard
Goal
Measure the metrics that matter so you always know the health of your go-to-market engine.
Complete
Using the GTM Dashboard template:
Build dashboards for:
Marketing
Sales
Customer Success
Track metrics such as:
Website Visitors
Leads Generated
Conversion Rate
Qualified Opportunities
Pipeline Value
Win Rate
Monthly Recurring Revenue (MRR)
Customer Acquisition Cost (CAC)
Customer Lifetime Value (LTV)
Questions
Which metrics predict future growth?
Which numbers should you review weekly?
Which metrics drive your decisions?
Deliverable
Completed GTM Dashboard
Best Practices
Measure outcomes, not activity.
Keep dashboards simple.
Review the same metrics every week.
Make trends visible.
Activity 10
Create Your Weekly Growth Rhythm
Goal
Build a repeatable review process that helps your team continuously improve.
Growth comes from consistent execution and learning—not one-off campaigns.
Complete
Create a weekly operating rhythm:
Review dashboard metrics
Analyse wins and losses
Capture customer feedback
Identify bottlenecks
Prioritise next experiments
Assign actions
Schedule next review
Questions
What worked this week?
What didn't?
Where are deals getting stuck?
What experiment should you run next?
What is the single highest-impact priority?
Deliverable
Weekly Growth Review Framework
Best Practices
Meet every week.
Focus on data, not opinions.
Assign clear owners.
Leave every meeting with actions.
Downloads
End-of-Sprint Deliverables
Complete
□ CRM
□ Sales Pipeline
□ GTM Dashboard
□ Weekly Growth Review
Final Reflection
Before moving into Week 4, answer:
Is every lead entering your CRM automatically?
Can you accurately forecast your pipeline?
Are you measuring the metrics that matter?
Does your team review growth consistently?
Where is the biggest opportunity to improve your growth engine?
Success Criteria
You are ready for Week 4 when you have:
A live CRM
A working Sales Pipeline
A GTM Dashboard
A Weekly Growth Review process
A repeatable growth operating system that supports consistent execution
Address
Apollo Advisors°
ABN 34 346 108 139
International Tower 3
Level 17, 300 Barangaroo AveBarangaroo NSW 2000Australia