It’s Time to Build Your Go-to-Market Engine

Take the next step: Join the 4-Week Go-to-Market Sprint

Ready to turn those ideas into action?

Join Mike and Lauren for a four-week, hands-on sprint designed to help you build a complete growth system for your startup.

By the end of the program, you’ll have:

• A clearly defined Ideal Customer Profile

• Sharper positioning and messaging

• Sales and outreach assets ready to use

• A CRM and pipeline you can confidently manage

• Practical funnel metrics

• A focused 90-day go-to-market roadmap

• Real market activity already underway

This isn’t a course you simply watch. It’s a working sprint that helps you move from theory to execution—and start building momentum in the market.

Presented by UTS Startups, Tech Ready Women and Zoho Startups.

A great product is only the beginning. Turning it into a successful business requires clear positioning, the right customers and a repeatable system for generating revenue.

That’s why we’re launching two practical resources for founders ready to build: a new episode of The Growth Engine and a hands-on 4-Week Go-to-Market Sprint.

New podcast: Ready to Build Your Own Go-to-Market?

In the latest episode of The Growth Engine, Mike Parsons is joined by Lauren Calautti, Chief Revenue Rocketeer at Scalare Partners, to unpack the essential building blocks of an effective go-to-market strategy.

Mike and Lauren explore:

• How to define your Ideal Customer Profile

• The differences between users, champions and economic buyers

• How to sharpen your positioning and messaging

• The CRM metrics founders should track

• Practical approaches to founder-led sales

• How referrals, partnerships and integrations can accelerate growth

• Why customer revenue is the best form of startup funding

Whether you’re preparing to launch, searching for your first customers or trying to create more predictable growth, the episode is full of practical ideas you can apply immediately.