
GTM Sydney
If your GTM isn’t working, investors already know. Join our Sydney session to diagnose your funnel, fix your system, and make your startup fundable.
Mike Parsons
3/20/20262 min read
Is Your Go-To-Market Investor Ready? (Sydney Session)
Most founders don’t struggle to explain their product.
They struggle to prove their growth.
Next week in Sydney, we’re running a focused GTM session designed to answer one question:
👉 Is your go-to-market actually investable?
The reality founders face
You can have:
a strong product
early customers
even a pipeline
And still hear “not yet” from investors.
Why?
Because investors don’t fund effort.
They fund evidence of repeatable demand.
And that’s where most GTM systems break.
What investors are actually looking for
In simple terms, a company becomes fundable when three things are true:
1. Customers recognise themselves instantly
They see the product and think: “This is for me.”
2. The problem feels urgent
Not “nice to have.” Something they need to solve now.
3. Revenue doesn’t depend on the founder
Growth can happen without you being in every deal.
Miss one of these—and everything slows down:
longer sales cycles
lower conversion
investor hesitation
Why this session exists
Most teams don’t have a GTM problem.
They have a system problem.
unclear ICP
disconnected funnel
messaging that doesn’t convert
no clear path from activity → revenue
So they compensate:
more channels
more campaigns
more spend
But it doesn’t fix the issue.
It compounds it.
What makes this session different
This is not a passive workshop.
There are no slides. No theory.
👉 We fix the problem in the room.
Every founder brings a real GTM challenge.
And we work through them live:
positioning gaps
unclear ICP
funnel breakdowns
conversion issues
The goal is simple:
unblock the founder
create clarity
drive immediate decisions
What you’ll do before the session
Before attending, you’ll run three short evaluations:
Demand Reality — do customers actually feel the problem?
Conversion Clarity — do they understand your value instantly?
Revenue Engine — can you scale without founder-led selling?
Bring your scores.
We’ll use them in the session.
What you’ll walk away with
This is where it gets practical.
You won’t leave with ideas.
You’ll leave with:
Your GTM scores (out of 100)
Your primary growth risk
Your first fix — the highest-impact change to make now
Who this is for
This session is designed for:
Pre-seed and seed founders
Founders preparing to raise
Startups with traction but slow fundraising
Operators responsible for growth or revenue
If you’re trying to move from traction → scale, this is for you.
Hosted by operators, not theorists
The session is co-hosted by:
Lauren Calautti — Revenue Growth Specialist, Scalare Partners
Mike Parsons — Product & Go-To-Market Operator, Apollo Advisors
We work inside companies every day—fixing the exact problems you’re dealing with.
Event details
📍 Tank Stream Labs, Barangaroo (Sydney)
🕐 Wednesday, 25th March — 12:00 pm to1:00 pmm
🔁 Hybrid — join in person or online
Seats are limited due to the interactive format.
Final thought
If your GTM isn’t working, adding more channels won’t fix it.
It will just burn more capital.
👉 Fix the system.
Get tickets
If you’re serious about understanding whether your GTM is actually fundable:
Address
Apollo Advisors
ABN 34 346 108 139
PO BOX 573 Milsons Point
NSW 1565 Australia
